Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see a real person as they could if they were dealing with an offline company. People will judge you by your website. Which is why good web design is important.
Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By ensuring your staff wear appropriate professional clothing, you are telling your customers that you care about quality. This works simply because first impressions matter.
The same is true of your business website. If your website is put together by an amateur and looks like it was thrown together in the dark, you are literally shouting to your visitors that you are not professional and you do not care what they think.
If you have a professional looking website layout, then your visitors perception will be that you have paid meticulous attention to detail, you are organised, focused and you really mean business.
It is good web design to have a logo related to your company and that it is well designed. From business cards to letterheads to promotional brochures, every little bit of good design matters. This is because as you grow your business, these items become a recognisable face or brand of your business.
Clearly expressing what you stand for and having a unique logo will make you stand out in the crowd. So many business websites don’t have any personality or anything unique to recall.
There is no harm in being a real person when you write articles, people are real when they talk to clients. A little slang and a friendly way of writing is often a pleasant easy to read engaging way to draw your customers in to read more.
Spelling and grammer however should be spot on and there is no excuse, with a spell checker in the editor, to get the spelling wrong. Graphics can appear to be handwritten and natural as long as it is obvious that they are carefully designed, placed and spaced. Contrary creatures aren’t we?
Good web design is a big part of a professional website. You don’t have to pay a fortune for an original custom design anymore. You just need your website to be neat and functional, fast and easy to navigate, with all the relevant information easy to find. Add a memorable logo and attractive graphics and friendly articles and you can’t get much better web design!